blueBox: reframe as turnkey build, not four separate products

Services/blueBox.md

@@ -1,83 +1,77 @@
 ---
 title: blueBox
-description: Your server, website, business software, and IT support - one provider, one bill.
+description: Turnkey IT infrastructure - we build it, set it up, and manage it going forward.
 category: services
-tags: [bluebox, mits, server, website, software, managed-services]
+tags: [bluebox, mits, server, website, software, infrastructure]
 permalink: go.dbits.ca/dd/bluebox
 ---
 
 # blueBox
 
-**Your server. Your website. Your software. Your IT support. One bill.**
+**We build your IT. Then we run it.**
 
 ---
 
 ## What is blueBox?
 
-It's everything your business needs to run, from one provider. Instead of paying four different companies and hoping they talk to each other, you pay us once and we handle the server, the website, the business tools, and the ongoing support.
+blueBox is a turnkey IT build. We spec the hardware, build the server, set it up in your office, configure everything your team needs, and then manage it going forward. One company does the whole job.
 
-We build it. We run it. We fix it when it breaks. You run your business.
+The size of the build depends on your business. A 5-person office gets a different setup than a 30-person operation with multiple sites. We scope it to what you actually need, and you own everything we install.
 
 ---
 
-## The Four Components
+## What Gets Built
 
-### blueBox Ultra - Server
+### The Core: Your Infrastructure
-Your own on-site server. File sharing, user accounts, automated backups with encrypted off-site copies, and secure remote access. A real server in your office that you own - not a cloud VM you share with strangers.
 
-### blueBox Web - Website
+- On-site server that you own - not a shared cloud VM
-A real website built for your business. Custom design that works on every screen, contact forms that actually deliver, search engine optimization, and analytics. Not a drag-and-drop page builder.
+- File sharing with proper access controls
+- Daily backups with encrypted off-site copies
+- Secure remote access for your team
+- Redundant storage so a dead drive doesn't kill your day
+- User accounts and permissions set up for your team
+- Network configured, documented, and handed over clean
 
-### blueBox BOOM - Business Tools
+Once the build is done, we take over day-to-day management: monitoring, security, support, patching, backups. Same service we run for all our managed IT clients.
-Invoicing, quoting, client management, scheduling, time tracking, asset inventory, and reporting - built around how your business actually runs. Your own system, your own branding, no monthly software fees.
 
-### blueBox Managed - IT Support
+### Optional Extras
-We watch your systems, keep them updated, and fix things before they become your problem. When something does come up, you call us and we handle it. Unlimited support included.
 
----
+**Custom Website** - A real website built for your business. Custom design, search optimization, contact forms that work, and analytics. Hosted on your infrastructure, managed by us. Most clients add this during the initial build.
 
-## What's Included
+**Business Tools (BOOM)** - Invoicing, quoting, client tracking, scheduling, asset management, and reporting. Your own branded system with a client portal. No per-seat software fees. Added when you're ready.
-
-Every blueBox Managed subscription includes:
-
-- **Unlimited support** - Call, email, or submit a ticket
-- **24/7 monitoring** - We catch problems before you notice them
-- **Security** - Real humans reviewing threats on your devices
-- **Updates and patching** - Handled automatically
-- **Backups** - Checked and tested regularly
-- **Network management** - Firewall, VPN, DNS
-- **User management** - New hires set up, departures cleaned out
-- **Asset tracking** - Full inventory of your hardware and software
-- **Documentation** - Network diagrams, passwords, configs in your portal
-- **Quarterly check-ins** - We sit down and make sure things are on track
 
 ---
 
 ## Pricing
 
-### Monthly
+### The Build (One-Time)
-
-| | Per User |
-|---|---------|
-| blueBox Managed | $170/month |
-
-*Everything included. No per-call charges. No surprise invoices.*
-
-### One-Time Setup
 
 | Component | Typical Range |
 |-----------|--------------|
-| blueBox Ultra (server + deployment) | $3,000 - $15,000 |
+| Server hardware + installation | $3,000 - $8,000 |
-| blueBox Web (website) | $1,500 - $4,000 |
+| Custom website | $1,500 - $4,000 |
-| blueBox BOOM (business tools) | $500 - $5,000 |
+| Business tools (BOOM) | $500 - $5,000 |
 
-*Depends on your size and what you need. We quote after a free consultation.*
+*Depends on your size and what you need. Quoted after a free consultation.*
+
+### Ongoing Management (Monthly)
+
+| | Per User |
+|---|---------|
+| Management | $170/month |
+
+*Monitoring, security, support, backups, patching. Everything included. No per-call charges.*
+
+*Volume discounts for 15+ users.*
 
 ### Example: 10 Users
 
+- **Build:** ~$13,500 one-time (server + website + tools)
 - **Monthly:** $1,700/month
-- **One-time:** ~$13,500 (server + website + tools)
 - **Year 1 total:** ~$33,900
+- **Year 2+:** $20,400/year
+
+Compare to $108k-$178k hiring separate companies for each piece.
 
 ---
 
@@ -85,7 +79,7 @@ Every blueBox Managed subscription includes:
 
 1. **Discover** - We look at what you've got, figure out what's working and what isn't
 2. **Quote** - Clear breakdown of what you're getting and what it costs
-3. **Deploy** - 4-6 weeks to set everything up while you keep working
+3. **Deploy** - 4-6 weeks to build and install everything while you keep working
 4. **Manage** - We handle the tech from here. You call us when something comes up
 
 ---
@@ -105,20 +99,23 @@ Every blueBox Managed subscription includes:
 **What size business is this for?**
 5 to 50 employees. Works for most industries - transportation, construction, trades, professional services, retail. We don't do healthcare or legal where there's heavy compliance requirements.
 
+**Do I need the website and business tools too?**
+No. The core is the infrastructure build and management. Website and business tools are extras you can add during setup or later.
+
 **Do I need new computers?**
 Probably not. We look at what you have and only suggest replacing machines that genuinely can't keep up.
 
 **What about QuickBooks / Office 365 / etc?**
 We don't rip out what's working. Your existing software stays. We fill in the gaps around it.
 
-**Do I need all four pieces?**
+**Contract?**
-No. Start with what you need most and add the rest later.
+The build is paid upfront (or in installments). The ongoing management is a 12-month term, billed monthly, price locked. 90 days notice to cancel, no penalties. The hardware is yours either way.
 
 **On-site visits?**
 $90 per visit plus mileage over 50km. Most stuff gets handled remotely.
 
-**Contract?**
+**What happens if we part ways?**
-12-month term, billed monthly, price locked. 90 days notice to cancel, no penalties.
+You get everything. Documentation, passwords, files, the works. The server is yours. The website is yours. Clean handoff, no games.
 
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